Propaganda Techniques

I consider that one of the most effective techniques is the Bandwagon technique that consists of showing numeral facts about a product such as "over 99 billion served" and inviting you to be part of a group of people that are users of the promoted product, I believe that this is the best technique because of its simplicity and the way it makes people think the product is better just because a lot of people use it, you are convinced into buying the promoted product not because it is good or because of its price, because it's "popular", people tend to think that because of its popularity its worth their money, which in some cases is not.

                         
             In this case they try to get your vote trough statistics.


In the other hand I consider the testimonial technique to be the worst one (less effective) because it's expensive, you have to pay the famous personality to work with you and you can't completely relay on its effectiveness because lets say the celebrity you worked with to create your "hydrogen free water" propaganda is caught speeding and drunk, he will lose popularity and so will your propaganda.

      Rihanna, CoverGirl (makeup company)